We build identities and not just websites. Let's face it - first impression is always the most important one and it's no different when it comes to websites. To us at A-Cubed, design services mean hands-on custom-built design, which is planned, analysed, validated and well thought of. Design is both science and art, and we live this value be it a simple logo design or a complex multi-page company brochure that will be used in both print and web media. We not only attempt to understand your business well but also the market where your business sells. This is crucial because your design will eventually become your identity so it needs to catch the right attention from the intended audience, as well as be a standout among the competitors. We also ensure uniqueness of designs for the customers. No two designs we have done will be similar, every one of them has their own unique story to tell. Click here for a glimpse of our
Every business needs a strong branding or identity in the market. Your business logo is just the first step towards it. Our creative, committed and intellectual designers make sure that your logo is
- Unique and makes you different from your competitors
- Easy to implement across your products or business stationaries
- Catchy and makes a lasting impression among the audience
- Balanced in graphics, colours, and fonts
- Of strong resolution so that it does not lose much definition when scaled down
- Overall, professional and pleasing to the eyes!
Our service is very affordable and many businesses have had their logos made within a week after a reasonable number of iterations. Please do not hesitate to contact us if you need our help with the branding identity for your business.
Creating a unique logo for your business is what creates an identity, however corporate branding is lot more than that. Corporate branding is the de facto communication tool that represents the corporate behind the product or the service. Brands are meant to create an emotional relationship with people which is why our expert designers focus at getting the "essence" of the brand, by understanding its history, its values and what it means to its users. The use of corporate brand equity can significantly create economies of scope for today's business as it helps launch new products or services faster and also reduces advertisement costs for different products or services the corporation has to offer; so investing in doing the right branding is essential.
While our unique approach towards creating the most meaningful and relevant logo and web design marks the starting point, we work hard with you to create other visuals, artefacts and branding materials that truly represent you and your suite of products and services.
Designing an effective web site requires more than just gathering relevant information and a graphic-heavy design. A good quality website demands a lot of attention to the details. Overall, the website should be visually pleasing, user-friendly and engaging in every aspect of site design. Without the first, the website quickly loses its audience. Without the second, the website never catches their attention in the first place. These have always been our mantra when it comes to web design, and we achieve them by following some basic principles in web design.
Before we begin - We try to gather as much information as we can so that we have a clear sense of the type of business the website is for, purpose of the website, the kind of end-users and the nature of user experience the websites needs to provide. Our next step is to plan the website on paper and organise the hierarchical layout as this drives the rest of web design process.
Choice of colour - Picking nice colour is easy, but picking the right colour is very complex, which is why, making choice of appropriate colour palette that suits the corporate brand is undoubtedly the most difficult task in the web design process. A lot of theories on colours and their combinations exist, including conventions on monochrome and contrasting schemes, and mixture of bold and subtle shades, but a lot comes down to common sense and having a feel for it - the factors we use when it comes to picking colour themes.
Typography - Typrography contributes heavily towards making a website effective and visually pleasing, which is why we put a lot of thought into choosing the correct fonts, font sizes and font colours when designing a website.
Positioning of elements - Positioning of various elements on a page clearly influences in what order the user sees it. Focusing users' attention to specific areas of the site with a moderate use of visual elements can help them to navigate or interact easily. The less question marks users have, the better is the user experience and the more trust and liking they can develop towards the website.
Spacing - White space or negative space has to do with no-content space, and doesn't necessarily has to be white in colour. It can be of any colour, although it typically has the background colour or pattern of a web page. Spacing may seem like waste of space but it actually makes website look less cluttered, and is an important aspect of a good quality design. We always ensure that the elements on a page stand out by adding white space around them, and appropriate leading and padding in the text to make it easily readable.
Navigation - This is one of the most important aspects of any website. A website can do without a creative and clever design, but certainly not without a strong navigation. We always make sure that the navigation on a website is easy to identify, is usable, has clear text, and has appropriate orientation depending on the site layout.
Clarity - Keeping a design crisp and sharp is quite important as that contributes to the viewing pleasure of an user.
Alignment - Keeping the elements on a web page aligned appropriately makes the design ordered and digestible. This is why we prefer to design using grid-based approach to create a solid visual and structural balance of the website.
Consistency - Keeping a website design consistent not only makes a website look professional and elegant but it also increases its brand value to the users. Design inconsistencies are like spelling mistakes and should be avoided, as they significantly lower the perception of quality. Our approach to maintaining consistency is to do thorough research, conceptualise, and make early decisions before the design process starts. Once the design starts, we stick to the perceived theme so that the website design appears coherent between pages as well as on the same page.
Simplicity - The "keep it simple" principle (KIS) has always been our primary goal of web design. Users are rarely on a site to enjoy the design; in most cases they visit a website looking for the information despite the design. Hence a website doesn't necessarily has to be flashy - but it must be functional. Clever and creative designs can sometimes be an overdose and may end up confusing users. Clean websites on the other hand are fresh, pleasing to the eyes, welcoming - and most importantly, welcoming. What's more, today's new technology means web design should be kept as clean and simple as possible keeping in mind that the website can be viewed on various devices. This is why we strive for simplicity rather than complexity when it comes to web design, and encourage our customers to do so too.
Usability - According to us, usability and not the visual design has the last word, always, as it determines the success or failure of a website. Web design is not just about colourful and pretty graphics. A website involves a lot of user interaction which is why it has to be usable. User-centric design has long become the best approach for successful and profit-oriented web design. After all, if users can't use a website or any of its features, it might as well not exist.
Just like a house needs solid foundation, the user interface design is considered as the basic foundation when it comes to websites. Design decisions for a website are as important as technical decisions in making the website successful. Our approach has always been to put ourselves in the users' positions and create a UI/UX design that they will find convenient and usable. In order to build a strong UI (user interface) / UX (user experience) design, we follow certain principles.
Visual Hierarchy - This is to do with designing the interface such that it allows users to focus on what's important, and this requires visually separating the functionality that are inherently different. This gives the interface a clear, tidy and functionally consistent structure. The four basic functionality groups in a website are: Navigate (menu, header links, footer links, sidebar), Edit (forms), Share (social media links) and Display (content). A clever approach to a good UI/UX design is to group elements according to functionality but not to mix them at random simply because a well-organised UI/UX design goes great lengths in reducing the appearance of complexity even when the actions themselves are complex.
Consistency - "The more users' expectations prove right, the more they will feel in control of the system and the more they will like it." - Jakob Nielson. Users are fond of consistency as a consistent interface enables them to have a better understanding of how things will work, increasing their efficiency.
Provide Feedback - An interface should at all times speak to the users, irrespective of whether their actions right, wrong or misunderstood. The best approach is to inform users of actions, changes in state and errors, or exceptions that occur using clear and concise labels and messaging. Visual signals or simple alerts or messages can show the users whether their actions have led to the expected result, and hence make a web page interactive.
Device-friendly - Users these days make use of a range of devices to browse websites, and therefore, the screen resolutions across all these devices play a vital role in making design decisions. Arranging elements on a wide screen can be reasonably straightforward however arranging the same elements on a small mobile screen without crowding the interface can be quite tricky. This is why we find it best to adhere to KIS philosophy, which allows us to remove clutter from a web design but not the features.